We welcome 2025 with a new name, a new logo and a renewed corporate identity!
Our New Image is inspired by the tradition, family and values of our Group!
Almost a century after the creation of our Group and with foundations based on tradition, care and family, the Group has passed into the third generation of ownership, so we thought we’d take the opportunity to refresh our overall image!
At the core of our new corporate identity lies a powerful symbolism, which associatively conveys all the values of our Group: the peacock, the archetypal symbol of Hera, the ancient goddess of family and care. This emblem reflects the essence of our philosophy: a family business that places people at the center of everything.
Our company’s new business commitment is summarized in the phrase “A Legacy of Brands. A Family of Values”. Our new identity reaffirms our commitment to offering reliable, high-quality products to the market, while also underlining our dedication to corporate social responsibility.
NEW YEAR, NEW US!
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